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Innerwear consistently stays in place no matter how strenuous the exercise or exertion. Traditional tampons, because of their cylindrical shape and the movement of the walls of the vagina often just "fall out" or "slip out" (women describe this sometimes as "ejected"; not only is this annoying, but it's uncomfortable). Innerwear stays far more secure, longer and more comfortably than a traditional tampon.
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Foreign Markets
Foreign Markets
Today there are more than 2 billion women worldwide, all of whom are potential buyers of Innerwear.
In many foreign markets "using once and throwing away isn't as entrenched as in the U.S., so the product may enjoy an early acceptance to Innerwear's "wash and wear"concept of internal protection.
Women in developing nations are exposed to sophisticated concepts of hygiene and "fashion." Although commercially marketed disposable tampons are becoming popular in those places, there is even greater potential, I believe, for a more affordable "commercial" (fashionable) washable and reusable product.
Because of the widespread occurrence of AIDS in many developing areas, I believe it's more important than ever that women have a personal and healthy alternative to reduce the possible spread of the virus via unhealthy disposal of used sanitary products.
Innerwear can be especially packaged in smaller quantities for individual foreign markets to allow them to be purchased by women of low income.
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How will women buy Innerwear?
