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Innerwear can be soaked, laundered with the family wash, dried, folded and put away the same as bras, underwear, socks, sheets, handkerchiefs, table napkins- like anything that commonly absorbs sweat or body fluids.
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How Will Women Buy Innerwear?
The manner of purchase of Innerwear in the U.S. will be novel in the field of feminine protection. Though the system would be available in traditional outlets (groceries and drugstores), a woman never has to buy feminine protection in a drugstore again:
It can be sold in the ladies underwear department of department stores such as Macy's, Bloomingdale's, Marshall Fields, Sears and BonTon.
It can be sold in national chain and local "health food" stores.
It can be sold in manufacturer specialty stores operated by companies such as Playtex Apparel Inc., including Leggs, Hanes and Bali.
It can be available mailorder through catalogs such as Seventh Generation, Healthy Home, Self Care, Sharper Image Spa Collection and many others.
It can be available through Victoria's Secret stores and Victoria's catalog.
Innerwear can be available by direct telephone order- primarily for replacement but also for starter systems. Other additional related products to come...
Innerwear can be offered through women's magazine advertising and public relations program.
Innerwear can be aggressively marketed by infomercial via QVC and Sky Shop.
Innerwear can be available worldwide over the Internet.
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Cloth Bespeaks Elegance
