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Innerwear makes repeated purchases a thing of the past. Purchasing a set of 30 Innerwear garments can last the wearer 3-5 years or more. |
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U. S. Market Potential
The U.S. feminine protection market numbers more than 100,000,000 potential customers over age thirteen.
The perception of the purity of white cotton is indisputable. Is there anything purer than a soft white baby's diaper?
Personal products manufacturers (including the disposable diaper industry!) often equate their products to babies' diapers. "Soft as a baby's diaper..." But until lawsuits were filed against Tambrands (the largest of the US manufacturers) (article follows), none of the major manufacturers was selling aggressively an all-cotton tampon. Now there are cotton tampons, but they're still disposable, and they're still uncomfortable.
Niche marketing will be important at first promoting Innerwear as an all-natural, washable product, just like an undergarment.
The feminine protection industry is growing very fast, with the major companies rolling our "new" and "improved" products regularly.
Yet, no one has entered the field with a reusable, washable cotton product. The market segment has been largely ignored by the major manufacturers.
Who are the North American Women
Who Will Buy Innerwear?
Women who use or have used cloth diapers for their babies and, in general, avoid disposable products
Women who are concerned and dissatisfied with current disposal methods of used feminine hygiene products.
Women who are looking for more comfortable internal protection.
Women with a concern for better hygiene.
Women who find repeated purchasing of available products embarrassing.
Women seeking economic savings.
Women who buy "green" whenever possible.
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Primary Benefits
